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coffeetownmovie:

Can ‘Coffee Town’ Kill the Multiplex?
CollegeHumor’s first film aims to change the movie business 

By Gary Susman
July 23, 2013 11:50 AM ET

Hollywood has been trying to leapfrog the theatrical exhibition business for years, looking for ways to vault directly to the ancillary revenue streams (read: DVD, cable and, now, streaming) that earn it the most money. Now, a movie from a company that’s never made one before may just pull off that feat, becoming an online and home video hit without a traditional release.
The movie is Coffee Town, the first feature-length release from popular comedy website CollegeHumor.com. Its debut on July 9th made it available to viewers via iTunes, Amazon, PlayStation, GooglePlay, Xbox, cable video on demand and other platforms that don’t require viewers to leave their living rooms or pass by popcorn-and-soda counters.Written and directed by Brad Copeland (Arrested Development), Coffee Town stars Glenn Howerton (It’s Always Sunny in Philadelphia) as Will, a telecommuter whose workplace is the local coffeehouse, where he hangs with his pals (Steve Little of Eastbound and Down and Ben Schwartz of Parks and Recreation) and pines after a beautiful regular (Adrianne Palicki of Friday Night Lights). His nemesis, a sneering barista (singer Josh Groban) plans to turn the cafe into an upscale nightspot, so Will and his buddies plot to spoil the deal by staging a robbery that makes the neighborhood appear unsafe.
Practically the entire operation is online, from promotion to purchase and distribution. If you haven’t seen any commercials for the movie, that’s because its ad campaign is almost entirely viral: CollegeHumor has been taking advantage of social media, from Tumblr to Twitter, to promote Coffee Town on the cheap. So if the film is a success, CollegeHumor will have precise metrics, unavailable in traditional movie promotion and distribution campaigns, to determine which marketing elements drove which customers to which outlets. And those metrics could serve as a model for similar future releases.
Industry watchers are keeping an eye on Coffee Town, especially in the wake of Steven Spielberg and George Lucas’ recent comments predicting the imminent “implosion” of Hollywood’s current distribution model. It seems pretty unlikely that you could deliver a big special-effects blockbuster the Coffee Town way (nor would you really prefer to see such a spectacle on your smartphone instead of in a theater). Still, it could work for more modest comedies and dramas. Since everyone thinks streaming and on-demand are the distribution modes of the future – but no one knows how we’re going to get there, at least not without some major bloodshed among the studios and theater owners who benefit most from the old system – Coffee Town could suggest one possible path to that future.
Mind you, despite its modest budget (reported, variously, to be between $500,000 and $2 million) and non-studio origin, Coffiee Town is not some scrappy, independent movie. After all, CollegeHumor’s parent company is Web content and services conglomerate IAC, run by former Paramount chief Barry Diller. The man largely credited with inventing the Fox broadcast network and the made-for-TV movie, Diller, 71, has been behind several paradigm shifts in the entertainment industry, so one more would be no big deal to him. And if IAC does succeed in remaking the movie distribution business, Hollywood will likely treat the feat as the triumphant return of a king after self-imposed exile, not as the insolent act of a rebellious outsider.
Its also worth noting that Coffee Town isn’t avoiding theaters altogether – a handful of engagements are scheduled throughout July in select cities). There’s still no better way to get your movie noticed than booking it on the big screen (theatrical screenings generate critics’ reviews and behind-the-scenes news articles, as well as other forms of nearly-free publicity). So even the movie that threatens to drive the last nails into the coffin of the multiplexes will depend on them, just a little bit, to stay alive. The question is how long that dependency will last.

Coffee Town is now available on iTunes! 

coffeetownmovie:

Can ‘Coffee Town’ Kill the Multiplex?

CollegeHumor’s first film aims to change the movie business 

July 23, 2013 11:50 AM ET

Hollywood has been trying to leapfrog the theatrical exhibition business for years, looking for ways to vault directly to the ancillary revenue streams (read: DVD, cable and, now, streaming) that earn it the most money. Now, a movie from a company that’s never made one before may just pull off that feat, becoming an online and home video hit without a traditional release.

The movie is Coffee Town, the first feature-length release from popular comedy website CollegeHumor.com. Its debut on July 9th made it available to viewers via iTunes, Amazon, PlayStation, GooglePlay, Xbox, cable video on demand and other platforms that don’t require viewers to leave their living rooms or pass by popcorn-and-soda counters.

Written and directed by Brad Copeland (Arrested Development), Coffee Town stars Glenn Howerton (It’s Always Sunny in Philadelphia) as Will, a telecommuter whose workplace is the local coffeehouse, where he hangs with his pals (Steve Little of Eastbound and Down and Ben Schwartz of Parks and Recreation) and pines after a beautiful regular (Adrianne Palicki of Friday Night Lights). His nemesis, a sneering barista (singer Josh Groban) plans to turn the cafe into an upscale nightspot, so Will and his buddies plot to spoil the deal by staging a robbery that makes the neighborhood appear unsafe.

Practically the entire operation is online, from promotion to purchase and distribution. If you haven’t seen any commercials for the movie, that’s because its ad campaign is almost entirely viral: CollegeHumor has been taking advantage of social media, from Tumblr to Twitter, to promote Coffee Town on the cheap. So if the film is a success, CollegeHumor will have precise metrics, unavailable in traditional movie promotion and distribution campaigns, to determine which marketing elements drove which customers to which outlets. And those metrics could serve as a model for similar future releases.

Industry watchers are keeping an eye on Coffee Town, especially in the wake of Steven Spielberg and George Lucas’ recent comments predicting the imminent “implosion” of Hollywood’s current distribution model. It seems pretty unlikely that you could deliver a big special-effects blockbuster the Coffee Town way (nor would you really prefer to see such a spectacle on your smartphone instead of in a theater). Still, it could work for more modest comedies and dramas. Since everyone thinks streaming and on-demand are the distribution modes of the future – but no one knows how we’re going to get there, at least not without some major bloodshed among the studios and theater owners who benefit most from the old system – Coffee Town could suggest one possible path to that future.

Mind you, despite its modest budget (reported, variously, to be between $500,000 and $2 million) and non-studio origin, Coffiee Town is not some scrappy, independent movie. After all, CollegeHumor’s parent company is Web content and services conglomerate IAC, run by former Paramount chief Barry Diller. The man largely credited with inventing the Fox broadcast network and the made-for-TV movie, Diller, 71, has been behind several paradigm shifts in the entertainment industry, so one more would be no big deal to him. And if IAC does succeed in remaking the movie distribution business, Hollywood will likely treat the feat as the triumphant return of a king after self-imposed exile, not as the insolent act of a rebellious outsider.

Its also worth noting that Coffee Town isn’t avoiding theaters altogether – a handful of engagements are scheduled throughout July in select cities). There’s still no better way to get your movie noticed than booking it on the big screen (theatrical screenings generate critics’ reviews and behind-the-scenes news articles, as well as other forms of nearly-free publicity). So even the movie that threatens to drive the last nails into the coffin of the multiplexes will depend on them, just a little bit, to stay alive. The question is how long that dependency will last.

Coffee Town is now available on iTunes

Coffee Town at Just For Laughs in Montreal - Get tickets now
CollegeHumor is bringing Coffee Town to Montreal’s Just for Laughs Festival on Saturday, July 27 at 7pm at the Place Des Arts - Cinquième Salle
Here’s who will be there: Glenn Howerton, Ben Schwartz, Adrianne Palicki and writer/director Brad Copeland will ALL BE THERE to introduce the film and for a Q&A following the screening. You should come and ask them questions. 

Coffee Town at Just For Laughs in Montreal - Get tickets now

CollegeHumor is bringing Coffee Town to Montreal’s Just for Laughs Festival on Saturday, July 27 at 7pm at the Place Des Arts - Cinquième Salle

Here’s who will be there: Glenn Howerton, Ben Schwartz, Adrianne Palicki and writer/director Brad Copeland will ALL BE THERE to introduce the film and for a Q&A following the screening. You should come and ask them questions

Coffee Town at Just For Laughs in Montreal - Get tickets now
CollegeHumor is bringing Coffee Town to Montreal’s Just for Laughs Festival on Saturday, July 27 at 7pm at the Place Des Arts - Cinquième Salle
Stars Glenn Howerton, Ben Schwartz, Adrianne Palicki and writer/director Brad Copeland will all be there to introduce the film and for a Q&A following the screening. You should come and ask them questions. 

Coffee Town at Just For Laughs in Montreal - Get tickets now

CollegeHumor is bringing Coffee Town to Montreal’s Just for Laughs Festival on Saturday, July 27 at 7pm at the Place Des Arts - Cinquième Salle

Stars Glenn Howerton, Ben Schwartz, Adrianne Palicki and writer/director Brad Copeland will all be there to introduce the film and for a Q&A following the screening. You should come and ask them questions

Coffee Town at Just For Laughs in Montreal - Get tickets now
CollegeHumor is bringing Coffee Town to Montreal’s Just for Laughs Festival on Saturday, July 27 at 7pm at the Place Des Arts - Cinquième Salle

Stars Glenn Howerton, Ben Schwartz, Adrianne Palicki and writer/director Brad Copeland will all be there to introduce the film and for a Q&A following the screening. You should come and ask them questions. 

Coffee Town at Just For Laughs in Montreal - Get tickets now

CollegeHumor is bringing Coffee Town to Montreal’s Just for Laughs Festival on Saturday, July 27 at 7pm at the Place Des Arts - Cinquième Salle

Stars Glenn Howerton, Ben Schwartz, Adrianne Palicki and writer/director Brad Copeland will all be there to introduce the film and for a Q&A following the screening. You should come and ask them questions

(Source: oss.ticketmaster.com)

CollegeHumor’s first feature film is available NOW on iTunes!!!

Directed by Brad Copeland (Arrested Development), the film’s cast includes Glenn Howerton (It’s Always Sunny in Philadelphia), Steve Little (Eastbound & Down), Ben Schwartz (Parks and Recreation), Adrianne Palicki (G.I. Joe: Retaliation) and Josh Groban (Crazy, Stupid, Love.).

Watch the trailer and then you have the option to rent/buy on iTunes. Be sure to let us know what you think by rating and reviewing it in the iTunes store. We really hope you enjoy it! 

(Source: itunes.apple.com)

How would you like to score free movie tickets to We’re The Millers and/or Coffee Town?
We love movies as much as you do. So that’s why we’re totally hooking you up. Enter our sweepstakes now for the chance to WIN a FREE PAIR of movie tickets. Your choice of 2 of the summer’s hottest movies. So, what are you waiting for? 

How would you like to score free movie tickets to We’re The Millers and/or Coffee Town?

We love movies as much as you do. So that’s why we’re totally hooking you up. Enter our sweepstakes now for the chance to WIN a FREE PAIR of movie tickets. Your choice of 2 of the summer’s hottest movies. So, what are you waiting for? 

coffeetownmovie:

Ben Schwartz takes no prisoners in CollegeHumor’s first feature film, Coffee Town.
If you haven’t see the trailer yet, it’s on iTunes. Get excited because we’re less than a month from Coffee Town premiering in select theaters and on demand everywhere. Mark your calendars. July 9th is almost here.

coffeetownmovie:

Ben Schwartz takes no prisoners in CollegeHumor’s first feature film, Coffee Town.

If you haven’t see the trailer yet, it’s on iTunes. Get excited because we’re less than a month from Coffee Town premiering in select theaters and on demand everywhere. Mark your calendars. July 9th is almost here.

(Source: trailers.apple.com)

coffeetownmovie:

rejectedjokes:

CollegeHumor has finally done it! They have created their first feature length film! Last year, Glenn Howerton (Always Sunny in Philadelphia), Steve Little (Eastbound and Down), Adrianne Palicki (Friday Night Lights), Josh Groban (The Office/Singing Beautiful Music) and I (RejectedJokes.com) acted in a script written and directed by Brad Copeland (Arrested Development) for Collegehumor. Here is the Red Band trailer. The movie comes out July 9th in select theatres and Video On Demand.

More information at CoffeeTown.com

coffeetownmovie:

CollegeHumor is excited to announce the release of our first feature film!

Coffee Town comes out July 9th in select theaters and on demand everywhere. We’ll have a ton more info soon, but for now here’s the trailer we just released.

(Source: coffeetown.com)