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coffeetownmovie:

Can ‘Coffee Town’ Kill the Multiplex?
CollegeHumor’s first film aims to change the movie business 

By Gary Susman
July 23, 2013 11:50 AM ET

Hollywood has been trying to leapfrog the theatrical exhibition business for years, looking for ways to vault directly to the ancillary revenue streams (read: DVD, cable and, now, streaming) that earn it the most money. Now, a movie from a company that’s never made one before may just pull off that feat, becoming an online and home video hit without a traditional release.
The movie is Coffee Town, the first feature-length release from popular comedy website CollegeHumor.com. Its debut on July 9th made it available to viewers via iTunes, Amazon, PlayStation, GooglePlay, Xbox, cable video on demand and other platforms that don’t require viewers to leave their living rooms or pass by popcorn-and-soda counters.Written and directed by Brad Copeland (Arrested Development), Coffee Town stars Glenn Howerton (It’s Always Sunny in Philadelphia) as Will, a telecommuter whose workplace is the local coffeehouse, where he hangs with his pals (Steve Little of Eastbound and Down and Ben Schwartz of Parks and Recreation) and pines after a beautiful regular (Adrianne Palicki of Friday Night Lights). His nemesis, a sneering barista (singer Josh Groban) plans to turn the cafe into an upscale nightspot, so Will and his buddies plot to spoil the deal by staging a robbery that makes the neighborhood appear unsafe.
Practically the entire operation is online, from promotion to purchase and distribution. If you haven’t seen any commercials for the movie, that’s because its ad campaign is almost entirely viral: CollegeHumor has been taking advantage of social media, from Tumblr to Twitter, to promote Coffee Town on the cheap. So if the film is a success, CollegeHumor will have precise metrics, unavailable in traditional movie promotion and distribution campaigns, to determine which marketing elements drove which customers to which outlets. And those metrics could serve as a model for similar future releases.
Industry watchers are keeping an eye on Coffee Town, especially in the wake of Steven Spielberg and George Lucas’ recent comments predicting the imminent “implosion” of Hollywood’s current distribution model. It seems pretty unlikely that you could deliver a big special-effects blockbuster the Coffee Town way (nor would you really prefer to see such a spectacle on your smartphone instead of in a theater). Still, it could work for more modest comedies and dramas. Since everyone thinks streaming and on-demand are the distribution modes of the future – but no one knows how we’re going to get there, at least not without some major bloodshed among the studios and theater owners who benefit most from the old system – Coffee Town could suggest one possible path to that future.
Mind you, despite its modest budget (reported, variously, to be between $500,000 and $2 million) and non-studio origin, Coffiee Town is not some scrappy, independent movie. After all, CollegeHumor’s parent company is Web content and services conglomerate IAC, run by former Paramount chief Barry Diller. The man largely credited with inventing the Fox broadcast network and the made-for-TV movie, Diller, 71, has been behind several paradigm shifts in the entertainment industry, so one more would be no big deal to him. And if IAC does succeed in remaking the movie distribution business, Hollywood will likely treat the feat as the triumphant return of a king after self-imposed exile, not as the insolent act of a rebellious outsider.
Its also worth noting that Coffee Town isn’t avoiding theaters altogether – a handful of engagements are scheduled throughout July in select cities). There’s still no better way to get your movie noticed than booking it on the big screen (theatrical screenings generate critics’ reviews and behind-the-scenes news articles, as well as other forms of nearly-free publicity). So even the movie that threatens to drive the last nails into the coffin of the multiplexes will depend on them, just a little bit, to stay alive. The question is how long that dependency will last.

Coffee Town is now available on iTunes! 

coffeetownmovie:

Can ‘Coffee Town’ Kill the Multiplex?

CollegeHumor’s first film aims to change the movie business 

July 23, 2013 11:50 AM ET

Hollywood has been trying to leapfrog the theatrical exhibition business for years, looking for ways to vault directly to the ancillary revenue streams (read: DVD, cable and, now, streaming) that earn it the most money. Now, a movie from a company that’s never made one before may just pull off that feat, becoming an online and home video hit without a traditional release.

The movie is Coffee Town, the first feature-length release from popular comedy website CollegeHumor.com. Its debut on July 9th made it available to viewers via iTunes, Amazon, PlayStation, GooglePlay, Xbox, cable video on demand and other platforms that don’t require viewers to leave their living rooms or pass by popcorn-and-soda counters.

Written and directed by Brad Copeland (Arrested Development), Coffee Town stars Glenn Howerton (It’s Always Sunny in Philadelphia) as Will, a telecommuter whose workplace is the local coffeehouse, where he hangs with his pals (Steve Little of Eastbound and Down and Ben Schwartz of Parks and Recreation) and pines after a beautiful regular (Adrianne Palicki of Friday Night Lights). His nemesis, a sneering barista (singer Josh Groban) plans to turn the cafe into an upscale nightspot, so Will and his buddies plot to spoil the deal by staging a robbery that makes the neighborhood appear unsafe.

Practically the entire operation is online, from promotion to purchase and distribution. If you haven’t seen any commercials for the movie, that’s because its ad campaign is almost entirely viral: CollegeHumor has been taking advantage of social media, from Tumblr to Twitter, to promote Coffee Town on the cheap. So if the film is a success, CollegeHumor will have precise metrics, unavailable in traditional movie promotion and distribution campaigns, to determine which marketing elements drove which customers to which outlets. And those metrics could serve as a model for similar future releases.

Industry watchers are keeping an eye on Coffee Town, especially in the wake of Steven Spielberg and George Lucas’ recent comments predicting the imminent “implosion” of Hollywood’s current distribution model. It seems pretty unlikely that you could deliver a big special-effects blockbuster the Coffee Town way (nor would you really prefer to see such a spectacle on your smartphone instead of in a theater). Still, it could work for more modest comedies and dramas. Since everyone thinks streaming and on-demand are the distribution modes of the future – but no one knows how we’re going to get there, at least not without some major bloodshed among the studios and theater owners who benefit most from the old system – Coffee Town could suggest one possible path to that future.

Mind you, despite its modest budget (reported, variously, to be between $500,000 and $2 million) and non-studio origin, Coffiee Town is not some scrappy, independent movie. After all, CollegeHumor’s parent company is Web content and services conglomerate IAC, run by former Paramount chief Barry Diller. The man largely credited with inventing the Fox broadcast network and the made-for-TV movie, Diller, 71, has been behind several paradigm shifts in the entertainment industry, so one more would be no big deal to him. And if IAC does succeed in remaking the movie distribution business, Hollywood will likely treat the feat as the triumphant return of a king after self-imposed exile, not as the insolent act of a rebellious outsider.

Its also worth noting that Coffee Town isn’t avoiding theaters altogether – a handful of engagements are scheduled throughout July in select cities). There’s still no better way to get your movie noticed than booking it on the big screen (theatrical screenings generate critics’ reviews and behind-the-scenes news articles, as well as other forms of nearly-free publicity). So even the movie that threatens to drive the last nails into the coffin of the multiplexes will depend on them, just a little bit, to stay alive. The question is how long that dependency will last.

Coffee Town is now available on iTunes

The “Poop Chipper” Scene from Coffee Town 

"There are two kinds of guys in this world. Those who use their own urine to chip away somebody else’s poop, for the greater good, and those who do not." - Gino

Coffee Town is now available on iTunes in:

The UK

Ireland

New Zealand AND

Australia

 

 

The stars of It’s Always Sunny, Parks & Rec, and Friday Night Lights team up for Coffee Town, CollegeHumor’s hit new movie. See why Rolling Stone called it “Comedy Gold” — watch the trailer and get it on demand everywhere.

Like, iTunes, where they dropped the price to $4.99!

(Source: itunes.apple.com)

The “Poop Chipper” Scene from Coffee Town

"There are two kinds of guys in this world. Those who use their own urine to chip away somebody else’s poop, for the greater good, and those who do not." - Gino

Full movie just released on iTunes! http://bit.ly/1dfLzLV


(Source: itunes.apple.com)

coffeetownmovie:

CollegeHumor’s first movie, Coffee Town, is out now. Starring Glenn Howerton (It’s Always Sunny), Ben Schwartz (Parks & Recreation), Steve Little (Eastbound & Down), Adrianne Palicki (Friday Night Lights), and Josh Groban (Crazy Stupid Love). Watch the trailer and rent it on iTunes now!

Rent it or Ben Schwartz will personally come out and shoot you in your motherfucking face.

coffeetownmovie:

CollegeHumor’s first movie, Coffee Town, is out now. Starring Glenn Howerton (It’s Always Sunny), Ben Schwartz (Parks & Recreation), Steve Little (Eastbound & Down), Adrianne Palicki (Friday Night Lights), and Josh Groban (Crazy Stupid Love). Watch the trailer and rent it on iTunes now!

Rent it or Ben Schwartz will personally come out and shoot you in your motherfucking face.

(Source: itunes.apple.com)


Out today! The stars of It’s Always Sunny, Parks & Rec, and Friday Night Lights team up for Coffee Town, CollegeHumor’s first original movie. Watch the trailer and rent it on iTunes now!

Out today! The stars of It’s Always Sunny, Parks & Rec, and Friday Night Lights team up for Coffee Town, CollegeHumor’s first original movie. Watch the trailer and rent it on iTunes now!

(Source: itunes.apple.com)

Out today! The stars of It’s Always Sunny, Parks & Rec, and Friday Night Lights team up for Coffee Town, CollegeHumor’s first original movie. Watch the trailer and rent it on iTunes now!

Out today! The stars of It’s Always Sunny, Parks & Rec, and Friday Night Lights team up for Coffee Town, CollegeHumor’s first original movie. Watch the trailer and rent it on iTunes now!

(Source: itunes.apple.com)

coffeetownmovie:

Live in NYC, Boston or Philly? We just opened up FREE tickets for a screening of CollegeHumor’s first feature film Coffee Town. Email us to claim your tickets. First-come-first-serve.
TONIGHT: 7:30pm- New York (Sunshine Cinema). coffeetownnyc@gmail.com
TOMORROW: July 10th, 7:30pm- Boston (Kendall Square Cinema). coffeetownboston@gmail.com
DAY AFTER TOMORROW: July 11th, 7:30pm- Philadelphia (Ritz V) coffeetownphilly@gmail.com
For more free tickets to these 2 screenings check out the full tour date schedule: http://www.collegehumor.com/summerscreeningseason

Get your free tickets now for you and your friends. Email us! Remember first-come-first-serve.

coffeetownmovie:

Live in NYC, Boston or Philly? We just opened up FREE tickets for a screening of CollegeHumor’s first feature film Coffee Town. Email us to claim your tickets. First-come-first-serve.

TONIGHT: 7:30pm- New York (Sunshine Cinema). coffeetownnyc@gmail.com

TOMORROW: July 10th, 7:30pm- Boston (Kendall Square Cinema). coffeetownboston@gmail.com

DAY AFTER TOMORROW: July 11th, 7:30pm- Philadelphia (Ritz V) coffeetownphilly@gmail.com

For more free tickets to these 2 screenings check out the full tour date schedule: http://www.collegehumor.com/summerscreeningseason

Get your free tickets now for you and your friends. Email us! Remember first-come-first-serve.

How would you like to score free movie tickets to We’re The Millers and/or Coffee Town?
We love movies as much as you do. So that’s why we’re totally hooking you up. Enter our sweepstakes now for the chance to WIN a FREE PAIR of movie tickets. Your choice of 2 of the summer’s hottest movies. So, what are you waiting for? 

How would you like to score free movie tickets to We’re The Millers and/or Coffee Town?

We love movies as much as you do. So that’s why we’re totally hooking you up. Enter our sweepstakes now for the chance to WIN a FREE PAIR of movie tickets. Your choice of 2 of the summer’s hottest movies. So, what are you waiting for? 

CollegeHumor's Favorite Funny Videos

Ham Sandwich Lie Detector Test (with Steve Little and Ben Schwartz)

Ben and Steve, as their characters from Coffee Town, get to the bottom of who ate a ham sandwich. 

Coffee Town comes out July 9th! Pre-order on iTunes here.

COLLEGEHUMOR SUMMER SCREENING SEASON TICKET GIVEAWAY

How would you like to score free movie tickets to We’re The Millers and/or Coffee Town?

We love movies as much as you do. So that’s why we’re totally hooking you up. Enter our sweepstakes now for the chance to WIN a FREE PAIR of movie tickets. Your choice of 2 of the summer’s hottest movies. So, what are you waiting for?

CollegeHumor's Favorite Funny Videos

coffeetownmovie:

Ham Sandwich Lie Detector Test (with Steve Little and Ben Schwartz)

Ben and Steve, as their characters from Coffee Town, get to the bottom of who ate a ham sandwich. 

Coffee Town comes out July 9th! Pre-order on iTunes here.

You can also enter for the chance to WIN a FREE PAIR of movie tickets to 2 of the summer’s hottest movies. Here’s the deets.

coffeetownmovie:

HOW WOULD YOU LIKE TO SCORE FREE MOVIE TICKETS TO WE’RE THE MILLERS AND/OR COFFEE TOWN?
We love movies as much as you do. So that’s why we’re totally hooking you up. Enter now for the chance to WIN a FREE PAIR of movie tickets. Your choice of 2 of the summer’s hottest movies. So, what are you waiting for?

Greetings from CollegeHumor! Beginning today, as part of the ”CollegeHumor Summer Screening Sweepstakes” fans can enter to win a chance to win free movie tickets to see screenings of CollegeHumor’s debut feature film, Coffee Town and the new Warner Bros. Pictures comedy We’re The Millers (Jason Sudekis, Jennifer Aniston)in select cities.
More details on the sweepstakes how to enter to win tickets to the events here: http://www.collegehumor.com/summerscreeningseason

coffeetownmovie:

HOW WOULD YOU LIKE TO SCORE FREE MOVIE TICKETS TO WE’RE THE MILLERS AND/OR COFFEE TOWN?

We love movies as much as you do. So that’s why we’re totally hooking you up. Enter now for the chance to WIN a FREE PAIR of movie tickets. Your choice of 2 of the summer’s hottest movies. So, what are you waiting for?

Greetings from CollegeHumor! Beginning today, as part of the CollegeHumor Summer Screening Sweepstakes fans can enter to win a chance to win free movie tickets to see screenings of CollegeHumor’s debut feature film, Coffee Town and the new Warner Bros. Pictures comedy We’re The Millers (Jason Sudekis, Jennifer Aniston)in select cities.

More details on the sweepstakes how to enter to win tickets to the events here: http://www.collegehumor.com/summerscreeningseason

Ham Sandwich Lie Detector Test (with Steve Little and Ben Schwartz) [Click to watch]

There’s no free lunch. Just guilty roommates.

coffeetownmovie:

collegehumorgifs:

Who else is looking forward to Coffee Town?

CH’s first feature film ever stars Always Sunny’s Glenn Howerton, with Ben Schwartz, Steve Little, Adrianne Palicki, Josh Groban and many more. Check out our trailer in the iTunes store.

Coffee Town premieres in select theaters [see where] and on demand everywhere July 9th.

1 more week to go!